All Online Sale Dresses have been reduced to £695 or less and we will hold this sale until we are able to open our doors again. Our gowns are ex samples and are not once worn. We are also offering a 10% discount on any new orders placed on full priced gowns during this time. View the full collection on the Bridal Outlet page and more info on the button below.

With the latest Government Announcement, Lockdown means we’re closed but here’s what will happen until we re-open – whenever that might be!!

We’re booking new bridal appointments from Tuesday 6th April (being a realist, as the earliest schools might go back is 8th March) with the next announcement about the Tier system being mid February. However this is with the proviso that we may have to change your appointment depending on government guidance, whether that is bringing it forward (fingers crossed) or postponing it further. If you have an appointment booked before 6th April, we will be in contact in due to course to discuss and book a second date.
When we re opened in June after lockdown safety was, and will continue to be, our number one priority.
Brides can bring two people – although we would prefer just your “Plus 1” wherever possible so we can safely socially distance. This will also depend on the Tier system and the gov.uk guidance on whether your guests are in your household or bubble ………. watch this space!!
For our existing brides – we’ll be virtually open by answering all of your e-mails re measurements, collections, fittings, try-ons and styling appointments.
We are ready to return to what we’ve been doing for 24 years so behind all of the masks, gloves and hand sanitisers you will find the same dedicated team desperate to get back to what we love – finding and fitting your dream dress.

Helping Brides Find Their Dress Since 2000

Stylish, Affordable Wedding Gowns from £800 – £1800.

Go Bridal was first opened in 2000 following the success of its sister shop ‘The Pantiles Bride’ which opened in 1997.

Our aim is to offer brides beautiful, stylish wedding gowns at an affordable price whilst still providing a first-class service. If you’re looking to spend around £1000 on wedding your dress we have the best selection in Tunbridge Wells.

Our beautiful collection to order showcases a range to suit any budget and there is also the opportunity to view our ‘buy it now’ gowns at amazing prices. These dresses start from £200 so head over to our Outlet page to see the full collection.

We stock Dessy Bridesmaids dresses in a range of styles and colours, starting from £185. New for 2020, see our Prom room.

We understand how important this experience is for brides-to-be and we want to help make it as special for you as we can, so we highly recommend booking an appointment.

Our Designers

Below you will find links to our designer pages, if you find any you like then why not add them to your wish list!


Our Brides



“My favourite moment of the day is so hard to choose, the whole day was a dream and I smiled from the moment I woke up to the moment I went to bed! If I were to choose one, it would have been walking down the aisle to see the look on my husbands face when he saw me for the first time. He isn’t an emotional guy and very rarely cries, so to see the tears well up in his eyes when he clocked me was the most magical moment and makes me very emotional whenever I think of it.”